Most of us pride ourselves on our honesty.
Our businesses love to talk about honesty and integrity
It is important to us. But are we really that honest?
Do we really tell ‘the truth’, and what does that even mean?
Sadly, truth is subjective and what is true for one, may be different for another.
And if that is the case, does the truth matter, and are we all liars?
If you want to find out more about our lack of rationality and decision-making, read
If you are inspired to read more about the science behind my bold assertion that truth is subjective, then read and watch,
It’s even more depressing because it speaks about ‘cognitive ease’, and how if something is repeated often enough, it becomes ‘the truth’ as people become more familiar with it. So this proves that there is a very thin line between politics and propaganda, and we have a glimpse into why advertising works.