The mission is simple - to provoke debate, awaken critical thinking, and to help people break Free of Dumb’, in all its many forms. How? Well, through discussions and thought-pieces that stimulate thinking and debate. We'll discuss aspects of leadership, take look at purpose and branding, how we might navigate the ‘no-normal’, how to uncover facts in a post-truth world that is awash in a sea of fake news and conspiracy theories. Over time we will explore ways to practice critical thinking to form our own conclusions and aid our decision-making. We don't want to try and tell people what to think, we just want to help everyone break free of 'dumb’ in all its many forms. Lee Parkinson is a brand strategist, creative thinker and curious human. He is fascinated with human behaviour - what we actually do, even though it is often quite different from what we say, think, or feel.

Recent Episodes

9. Truth, lies and questionable facts.

May 29, 2021

Most of us pride ourselves on our honesty. Our businesses love to talk about honesty and integrity …

Episode 8 - The P-word. Purpose. A way to lead a business or just another passing fad?

May 8, 2021

This episode is a discussion with my guest and friend Nick Leach. There’s so much talk about ‘Purpo…

7. Part 2 of Sticks and Stones - responding to listener feedback

April 3, 2021

While we seem to agree that words matter, are people really getting taken in by the media? Are we r…

6. Sticks and stones - or, words do matter.

March 14, 2021

" Sticks and stones may break my bones, but words will never break me" Really? A discussion about y…

5. Does 'Charisma and Charm' make the world go round?

Feb. 17, 2021

Let’s discuss ‘Charisma’. We are all drawn to people with ‘natural charisma’, but what is it exactl…

4. Empathy, or "Just because I walked a mile in your shoe doesn't mean I won’t steal them from you”

Jan. 31, 2021

Some thoughts about the quest for a more empathetic society. How it isn't always what it seems. Wha…

About the Host

Lee Parkinson


Strategist. Creative thinker. Curious human.
I started my career in the British Army. From there I made the somewhat ‘natural’ progression into sales & marketing on the client-side, followed by a move to the agency side some 20 years ago.
I am relentlessly curious, and fascinated with human behavior - by what we actually do, not just what we say, think, or feel.