The mission is simple - to provoke debate, awaken critical thinking, and to help people break Free of Dumb’, in all its many forms. How? Well, through discussions and thought-pieces that stimulate thinking and debate. We'll discuss aspects of leadership, take look at purpose and branding, how we might navigate the ‘no-normal’, how to uncover facts in a post-truth world that is awash in a sea of fake news and conspiracy theories. Over time we will explore ways to practice critical thinking to form our own conclusions and aid our decision-making. We don't want to try and tell people what to think, we just want to help everyone break free of 'dumb’ in all its many forms. Lee Parkinson is a brand strategist, creative thinker and curious human. He is fascinated with human behaviour - what we actually do, even though it is often quite different from what we say, think, or feel.


10. Thinking for ourselves. Thinking critically, and why it matters.

June 27, 2021

I've always been clear that the Free-dumb Sessions' role is to provoke debate, awaken critical thinking, and help people ' break Free of Dumb’, in all its many forms, but what the hell is critical thinking anyway? How do we sort out the facts from the noise, the meaning from rumor, and the outright…

9. Truth, lies and questionable facts.

May 29, 2021

Most of us pride ourselves on our honesty. Our businesses love to talk about honesty and integrity It is important to us. But are we really that honest? Do we really tell ‘the truth’, and what does that even mean? Sadly, truth is subjective and what is true for one, may be different for another. An…

Episode 8 - The P-word. Purpose. A way to lead a business or just another passing fad?

May 8, 2021

This episode is a discussion with my guest and friend Nick Leach. There’s so much talk about ‘Purpose’, but what is it exactly? Is it just a new-age way of window dressing, or does it have the power to transform organisations? Nick is a passionate leader, who has been in leadership roles for the pa…

7. Part 2 of Sticks and Stones - responding to listener feedback

April 3, 2021

While we seem to agree that words matter, are people really getting taken in by the media? Are we really that dumb? The power of 'framing'. Can the mere substitution of a single verb make a noticeable difference in meaning? What implications does this have for police and legal cases? What has anyth…

6. Sticks and stones - or, words do matter.

March 14, 2021

" Sticks and stones may break my bones, but words will never break me" Really? A discussion about young people and resilience, the power of words - for good and bad, what this all means in an 'always-on' social media world, and the power the media has - not only constructing narratives to suit the…

5. Does 'Charisma and Charm' make the world go round?

Feb. 17, 2021

Let’s discuss ‘Charisma’. We are all drawn to people with ‘natural charisma’, but what is it exactly? The Oxford English Dictionary tells us that charisma is a ‘compelling attractiveness or charm that can inspire devotion in others’. Is it a natural personality trait or can it be ‘taught’ like a se…

About the Host

Lee Parkinson


Strategist. Creative thinker. Curious human.
I started my career in the British Army. From there I made the somewhat ‘natural’ progression into sales & marketing on the client-side, followed by a move to the agency side some 20 years ago.
I am relentlessly curious, and fascinated with human behavior - by what we actually do, not just what we say, think, or feel.