The mission is simple - to provoke debate, awaken critical thinking, and to help people break Free of Dumb’, in all its many forms. How? Well, through discussions and thought-pieces that stimulate thinking and debate. We'll discuss aspects of leadership, take look at purpose and branding, how we might navigate the ‘no-normal’, how to uncover facts in a post-truth world that is awash in a sea of fake news and conspiracy theories. Over time we will explore ways to practice critical thinking to form our own conclusions and aid our decision-making. We don't want to try and tell people what to think, we just want to help everyone break free of 'dumb’ in all its many forms. Lee Parkinson is a brand strategist, creative thinker and curious human. He is fascinated with human behaviour - what we actually do, even though it is often quite different from what we say, think, or feel.

Recent Episodes

12. You can judge the quality of a decision by the success of the outcome…………

Jan. 8, 2022

Many believe that you can judge the quality of a decision by the success of the outcome…………’ But can you really?’ What if the person making the decision was reckless or had a high propensity for risk-taking, or was a gambler…

11. Thinking's only part of the story - what about deciding?

Sept. 5, 2021

Think of this episode as the end of the first season, and the beginning of the second season. We took a winding journey through critical thinking for the first 10 episodes, and the last episode's interview with Carl Davidson…

10. Thinking for ourselves. Thinking critically, and why it matters.

June 27, 2021

I've always been clear that the Free-dumb Sessions' role is to provoke debate, awaken critical thinking, and help people ' break Free of Dumb’, in all its many forms, but what the hell is critical thinking anyway? How do we …

9. Truth, lies and questionable facts.

May 29, 2021

Most of us pride ourselves on our honesty. Our businesses love to talk about honesty and integrity It is important to us. But are we really that honest? Do we really tell ‘the truth’, and what does that even mean? Sadly, tru…

Episode 8 - The P-word. Purpose. A way to lead a business or just another passing fad?

May 8, 2021

This episode is a discussion with my guest and friend Nick Leach. There’s so much talk about ‘Purpose’, but what is it exactly? Is it just a new-age way of window dressing, or does it have the power to transform organisation…

7. Part 2 of Sticks and Stones - responding to listener feedback

April 3, 2021

While we seem to agree that words matter, are people really getting taken in by the media? Are we really that dumb? The power of 'framing'. Can the mere substitution of a single verb make a noticeable difference in meaning? …

About the Host

Lee ParkinsonProfile Photo

Lee Parkinson


Strategist. Creative thinker. Curious human.
I started my career in the British Army. From there I made the somewhat ‘natural’ progression into sales & marketing on the client-side, followed by a move to the agency side some 20 years ago.
I am relentlessly curious, and fascinated with human behavior - by what we actually do, not just what we say, think, or feel.