The mission is simple - to provoke debate, awaken critical thinking, and to help people break Free of Dumb’, in all its many forms. How? Well, through discussions and thought-pieces that stimulate thinking and debate. We'll discuss aspects of leadership, take look at purpose and branding, how we might navigate the ‘no-normal’, how to uncover facts in a post-truth world that is awash in a sea of fake news and conspiracy theories. Over time we will explore ways to practice critical thinking to form our own conclusions and aid our decision-making. We don't want to try and tell people what to think, we just want to help everyone break free of 'dumb’ in all its many forms. Lee Parkinson is a brand strategist, creative thinker and curious human. He is fascinated with human behaviour - what we actually do, even though it is often quite different from what we say, think, or feel.

About the Host

Lee ParkinsonProfile Photo

Lee Parkinson


Strategist. Creative thinker. Curious human.
I started my career in the British Army. From there I made the somewhat ‘natural’ progression into sales & marketing on the client-side, followed by a move to the agency side some 20 years ago.
I am relentlessly curious, and fascinated with human behavior - by what we actually do, not just what we say, think, or feel.